My Corporate Work
Inquiba & SAP Solutions
BlueTriton & SAP Solutions
BlueTriton Video Script
BlueTriton Video Script
Farmacia San Pablo & SAP Solutions
CP Foods & SAP Solutions
Viscofan & SAP Solutions
Matsumoto & SAP Solutions
SAP Sustainability Control Tower Video
Edited script for SAP Sustainability Control Tower promotional video.
IDC MarketScape Names SAP a Leader in Worldwide Carbon Accounting & Management Applications
SAP has been named a leader among 18 vendors in the first-ever IDC MarketScape: Worldwide Carbon Accounting and Management Applications 2024 Vendor Assessment.
SAP Sustainability Footprint Management Video
Edited script for SAP Sustainability Footprint Management promotional video.
SAP Carbon Accounting Video
Created storytelling video to promote SAP Carbon Accounting/Green Ledger for Sapphire 2024 and beyond. Wrote and edited script and selected images.
Data-Driven Decision-Making with Connected Financial and Carbon Information
What if enterprise decisions considered both profit and planet, empowering every level of a company to make better product, pricing, financial, and investment choices? It’s not only possible, it is an achievable reality according to new research conducted by SAP and Technical University of Munich.
Carbon management can add emission quantities to existing financial accounting and connect emissions and finance at the transactional level — transforming carbon accounting practices, producing a more
Carbon management can add emission quantities to existing financial accounting and connect emissions and finance at the transactional level — transforming carbon accounting practices, producing a more
SAP Sustainability Footprint Management Promotional Video
Sustainability Footprint Management (SFM) Promotional Video
SAP Sustainability Control Tower Promotional Video
Sustainability Control Tower (SCT) Promotional Video
eBay
Multiple projects: Worked with design, product, and engineering on the following eBay teams - Seller Onboarding, INR, Debit Card, Motors, and Buyer FX - to create accessible, meaningful, and strategic copy for a diverse set of users, designed to encourage seller and debit card registration, resolve INR issues, introduce new services, and streamline subsequent buyer and seller activity on eBay.
The Hartford
Multiple projects: Auto Sales Web & Mobile Redesign Created personalized experiences by crafting meaningful, directional content that helps Auto insurance users successfully complete online tasks; Subject matter expert and primary point of contact for user experience content; Simplified overall user experience, using empathy, logic and hard data to inform Auto choices; Provided content recommendations for digital experience; Interacted/collaborated with designers, developers, product owners, management and executives to refine goals that ensured tactical execution and drove cohesive product narratives.
MetLife
Project: Rewrite, reposition, and relaunch of www.MetLife.com. Responsible for the following sections: Financial Planning, Annuities, Auto and Life Insurance, Retirement, Life Advice, MetLife Bank, Long-Term Care, Home Insurance, Financial Planning.
Adobe
Project: Researched and created compelling, relevant content for Adobe’s corporate intranet. Developed editorial calendar for 75+ original articles in 90 days. Topics included: Predictive Analytics, SEO/SEM, Digital Campaign Management, Web Experience Management, Social and Mobile Trends, Digital Commerce Optimization, Insurance and Banking , F-commerce.
Jackson Hewitt
Project: Web and mobile UX/UI
DirecTV
Project: Write, edit, and coordinate production of original hard-hitting, compelling content. Served as lead writer for strategic, high-profile projects related to website content, functionality, navigation, and user satisfaction while increasing visibility, accelerating consumer acquisition, and maximizing conversion rates.
Armstrong World Industries
Project: Online editorial lead for Armstrong’s Residential Flooring | Created online content for: Design a Room, Project Estimator, Floor Finder, Flooring Galleries, Locate Retailer, Product Registration, Product Browse, & CTAs
SAP
Project: Developed and managed internal communications strategies, plans, and tactics for SAP’s Marketing Operations and Marketing Business Information Office (Technology) groups. Primary focus on internal stakeholder audience; required collaboration with all levels of organization to increase knowledge/engagement.
Monster
Multiple projects as Director of Communications for North America
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