Denise DiTrani

1st January 2024

eBay

Multiple projects: Worked with design, product, and engineering on the following eBay teams - Seller Onboarding, INR, Debit Card, Motors, and Buyer FX - to create accessible, meaningful, and strategic copy for a diverse set of users, designed to encourage seller and debit card registration, resolve INR issues, introduce new services, and streamline subsequent buyer and seller activity on eBay.

29th December 2023

The Hartford

Multiple projects: Auto Sales Web & Mobile Redesign Created personalized experiences by crafting meaningful, directional content that helps Auto insurance users successfully complete online tasks; Subject matter expert and primary point of contact for user experience content; Simplified overall user experience, using empathy, logic and hard data to inform Auto choices; Provided content recommendations for digital experience; Interacted/collaborated with designers, developers, product owners, management and executives to refine goals that ensured tactical execution and drove cohesive product narratives.

29th December 2023

MetLife

Project: Rewrite, reposition, and relaunch of www.MetLife.com. Responsible for the following sections: Financial Planning, Annuities, Auto and Life Insurance, Retirement, Life Advice, MetLife Bank, Long-Term Care, Home Insurance, Financial Planning.

29th December 2023

Adobe

Project: Researched and created compelling, relevant content for Adobe’s corporate intranet. Developed editorial calendar for 75+ original articles in 90 days. Topics included: Predictive Analytics, SEO/SEM, Digital Campaign Management, Web Experience Management, Social and Mobile Trends, Digital Commerce Optimization, Insurance and Banking , F-commerce.

29th December 2023

Jackson Hewitt

Project: Web and mobile UX/UI

29th December 2023

DirecTV

Project: Write, edit, and coordinate production of original hard-hitting, compelling content. Served as lead writer for strategic, high-profile projects related to website content, functionality, navigation, and user satisfaction while increasing visibility, accelerating consumer acquisition, and maximizing conversion rates.

4th February 2024

Armstrong World Industries

Project: Online editorial lead for Armstrong’s Residential Flooring | Created online content for: Design a Room, Project Estimator, Floor Finder, Flooring Galleries, Locate Retailer, Product Registration, Product Browse, & CTAs

4th February 2024

SAP

Project: Developed and managed internal communications strategies, plans, and tactics for SAP’s Marketing Operations and Marketing Business Information Office (Technology) groups. Primary focus on internal stakeholder audience; required collaboration with all levels of organization to increase knowledge/engagement.

29th December 2023

Monster

Multiple projects as Director of Communications for North America

4th February 2024

American Express

Project: Interim internal communications team lead for Global Commercial Payments (GCP)

4th February 2024

KPMG

Project: Largest RFP in KPMG’s history. Wrote and edited assigned sections of RFP, AIG Academy brochure, Wharton Business School & St. John’s University course descriptions for executive training, 1000+ internationally-based resumes, executive bios, and financial services brochure.

4th February 2024

Elevance Health (Anthem)

Project: Reimagine a new corporate intranet for Anthem (now Elevance Health)

29th December 2023

Belle Aire Creations

Project: Create new content for existing website

30th December 2023

Sentient Interactive

Multiple projects; executive bios